![]() How can you put a design together and not know where or how it is going to be viewed? Remember what looks good on a smartphone or tablet won’t necessarily translate well to print. I recommend that it becomes the first part of your design process too. Understanding the medium is the first part of my design process. The design process Medium and environmental factors It starts with the restaurant’s name/logo in the biggest and boldest type, then clear headings in a quirky serif for each course and food items are spaced clearly alongside pricing. If we take a look at the Cleveland menu, there is a well-structured hierarchy which won’t confuse the audience. Research (art movements, historical referencing etc.)Īnd the list goes on! This early planning will help to ensure your design in Affinity Publisher goes as smoothly and as quickly as possible.Figure out most suitable text size (taking into account hierarchy, line spacing, target audience etc.).It took me several days beforehand to plan: Here I’m going to share a few things I’ve learnt that will help you to design a great-looking menu, but the next time you go to eat somewhere, take a look at their menu from a design perspective and figure out whether it was designed with care and attention to detail.īelieve it or not, designing an oversized menu with a type-only style was more time consuming than it seemed in the session. I also needed to take into account that the menus were to be changed every quarter, so making them recyclable was the only option in my mind. ![]() ![]() ![]() The menu for Cleveland was fun to design as it had to have a minimal and playful look. There are thousands of ways to style a menu, and in the past, I’ve been lucky enough to design for folded and book style menus, which I love, but most recently I’ve come across some really great oversized menus, which present their own technical design challenges (hierarchy, eye-scanning journey etc.), but when done right look extremely elegant. Please turn on JavaScript to view this video Colours and page sizes.ĭouble click the Zoom tool in the Toolbar to instantly see your designs at 100% scale. ![]()
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